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TRUE® STORY

True was born out of the desire to do a lot with a little. Our mission is to create multi-functional tools that fit in your pocket, allowing you to tackle anything without having to quit, disrupt or postpone your daily activities.

True is not just a name; it’s what the brand is about. The TRUE mission is to create products that maximize preparedness, while minimizing the space a product occupies by eliminating unnecessary bells and whistles. Our goal is to provide a wide range of portable, lightweight products that not only fit in your pocket (or bag or backpack) but also fit in your lifestyle, enabling you to do a lot with a little—no matter where you are.

BELIEF

BEING PREPARED

VALUES

CLEVERNESS AND RESOURCEFULNESS

PURPOSE

IMPROVE YOUR EDC

PROMISE

YOU’LL DO MORE WITH LESS

True Logo

“...DESIGNED TO BE INTENTIONAL.”

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